ABOUT

Q: How far in advance should I book?

Campaign shoots need 3–4 weeks for pre-production; smaller social content shoots can often turn around faster.

Q: Do you travel outside Sydney?

Yes — based in Sydney and available across NSW and Australia-wide, with travel quoted transparently.

I’m Ethan Burnett — a director, videographer and photographer based in Sydney.

I work with brands that care about how things look and feel: sport and fitness labels like HOKA, New Balance, Stylerunner and Attaquer; hospitality names like W Hotels, Scala Lane and Fishbowl; and retailers like Foot Locker and The Athlete’s Foot. Sometimes that’s a full campaign — concept, treatment, direction, shoot, edit. Sometimes it’s a single day of social-first content. Either way, one person is accountable for the result, and that person picks up the phone.

My approach is simple: story first, product woven in rather than pushed forward. It’s the thinking behind Stylerunner’s In Her Run Era campaign and the HOKA Koshi Tan Tan launch, and it’s why the work reads as content people actually want to watch.

Based in Sydney, shooting Australia-wide. ABN 35 533 240 025. Frequent collaborators include AC Studio and Jackson Hoad when jobs need a bigger crew.

COMMERCIAL VIDEOGRAPHY

From full campaign films for HOKA and New Balance to social-first content for hospitality venues, I handle concept, direction, shooting and edit for brands that care how their work looks. One person accountable for the result, from brief to delivery.

WHAT I SHOOT

Brand films & campaigns — concept-led films that position a product or brand, like the HOKA Koshi Tan Tan launch and the New Balance x The Athlete’s Foot campaign.

Social-first content — vertical, platform-native motion built to perform, not just to look good in a case study.

Product launches — energy-driven launch films like WKDAY’s performance coffee entry.

Sport, fitness & hospitality — campaign, fitness and venue content across Sydney and Australia-wide.

HOW IT WORKS

Brief — a call or email covering goals, audience, references and budget.

Treatment — I come back with a creative direction, references and a clear scope.

Shoot — directed and shot in Sydney or on location; solo or crewed to suit the job.

Edit & delivery — graded, mixed masters in every ratio and duration you need.

FAQ

What does commercial videography cost in Sydney? Every project is scoped individually — a one-day social content shoot is a different animal to a multi-day campaign with crew and talent. Send through your brief and budget range and I’ll tell you honestly what’s achievable. Quotes are free and obligation-free.

What’s included in a project? Concept development, direction, shooting, editing, colour grade and delivery in all formats you need (16:9, 9:16, 1:1, cutdowns). Usage terms are agreed up front in plain language.

Do you work with agencies and in-house marketing teams? Yes — as a director/shooter embedded in your production, or delivering end-to-end. Credits on past campaigns include collaborations with AC Studio and other Sydney creatives.

How far in advance should I book? Campaign shoots: 3–4 weeks for pre-production. Smaller social content shoots can often turn around faster — ask.

Do you travel outside Sydney? Yes. Based in Sydney, available across NSW and Australia-wide. Travel is quoted transparently in the estimate.

Have a project in mind? Email Contact@ethanb.com.au, call +61 459 069 378, or start a project via the contact page. I reply within 24 hours.