Stylerunner approached this project with the intent to create something that stood apart from the traditional sport space. Centered around their In Her Run Era campaign, the brief called for a piece that felt bold, expressive, and distinct from typical performance-driven content.

The concept followed three women on their individual paths as they prepared for their run, capturing moments of routine, movement, and personal rhythm. Each narrative subtly highlighted Stylerunner’s footwear, weaving product into story rather than placing it at the forefront. A take on preparation, identity, and the energy that defines the modern running culture.

Director: Ethan Burnett
DOP: Ethan Burnett
Editor: Ethan Burnett