WKDAY set out to enter the fitness space with the launch of their performance coffee, positioning the product through an athlete-driven lens. The goal was to create a high-energy piece that connected performance with brand, something that felt visceral, emotive, and immediate.

Built around movement, intensity, and atmosphere, the film was designed to leave a lasting impression while introducing WKDAY as a new voice in the space. Created alongside Jackson Hoad, the final piece established a strong visual identity for the brand, setting the tone for its entry into performance culture.

Director: Ethan Burnett & Jackson Hoad
DOP: Ethan Burnett & Jackson Hoad
Editor: Ethan Burnett