Client: Stylerunner
Stylerunner approached this project with the intent to create something that stood apart from the traditional sport space. Centered around their In Her Run Era campaign, the brief called for a piece that felt bold, expressive, and distinct from typical performance-driven content.
The concept followed three women on their individual paths as they prepared for their run, capturing moments of routine, movement, and personal rhythm. Each narrative subtly highlighted Stylerunner’s footwear, weaving product into story rather than placing it at the forefront. A take on preparation, identity, and the energy that defines the modern running culture.
Director: Ethan Burnett
DOP: Ethan Burnett
Editor: Ethan Burnett
ABOUT
Client: WKDAY
ABOUT
WKDAY set out to enter the fitness space with the launch of their performance coffee, positioning the product through an athlete-driven lens. The goal was to create a high-energy piece that connected performance with brand, something that felt visceral, emotive, and immediate.
Built around movement, intensity, and atmosphere, the film was designed to leave a lasting impression while introducing WKDAY as a new voice in the space. Created alongside Jackson Hoad, the final piece established a strong visual identity for the brand, setting the tone for its entry into performance culture.
Director: Ethan Burnett & Jackson Hoad
DOP: Ethan Burnett & Jackson Hoad
Editor: Ethan Burnett
Client: HOKA
ABOUT
HOKA set out to launch the Koshi Tan Tan colourway across two silhouettes, one built for the road and one for the trail, with a focus on placing each shoe within its natural environment. The concept followed two runners as they moved through contrasting landscapes, cutting between urban streets and open trail to reflect the distinct purpose of each model.
Built around pace, rhythm, and momentum, the film was designed to feel fast and powerful, translating energy through movement and environment. A piece that positions each shoe not just as product, but as a driver of performance within its respective terrain.
Director: Ethan Burnett & AC Studio
DOP: Ethan Burnett
Editor: Ethan Burnett